After launching plain red cups in 2015, some people believed Starbucks was "waging war on Christmas." We released a teaser that reminded people of the controversy and drew curiosity around what was to come.
Some Youtubers had especially interesting commentary - and though the single VO spots didn’t actually get made, they are truly something.
Where some saw controversy, others saw a canvas. People started to draw on the cups. Starbucks used these drawings to create the first ever red cups created by fans, and we gave the cup designs meaning.