To launch a new campaign for Starbucks called 'Be Good To Each Other', we made something to celebrate all of the good that Starbucks does, and restore millenials' pride in carrying the white cup.
Apparently we made a lot of people cry. Happy tears.
Starbucks "Year of Good"
After launching plain red cups in 2015, some people believed Starbucks was "waging war on Christmas." We released a teaser that reminded people of the controversy and drew curiosity around what was to come.
Some Youtubers had especially interesting commentary - and though the single VO spots didn’t actually get made, they are truly something.
Where some saw controversy, others saw a canvas. People started to draw on the cups. Starbucks used these drawings to create the first ever red cups created by fans, and we gave the cup designs meaning.
Starbucks Red Cup Teaser
Starbucks Red Cups Launch Film
Starbucks Barista Craft
As part of the 'be good to each other' campaign, we interviewed over 40 baristas and made 12 films about real stories of baristas and customers are being good to each other in Starbucks stores every day.
We also worked with five different animators to create pieces around the products that we used within the films.