As part of the 'be good to each other' campaign, we interviewed over 40 baristas and made 12 films about real stories of baristas and customers are being good to each other in Starbucks stores every day.
We also worked with five different animators to create pieces around the products that we used within the films.
Here are some of my favorites.
Keeping Amy On Track
Cascara Latte by Claire
Flat White For Gail
Frappuccino Happy Hour
The Frappuccino brand has life of its own on the internet. To promote Happy Hour, we leveraged fans social vernacular to create bite-sized, gif-inspired frap films.
We created an original anthem track for the campaign, and then made 14 different versions of it based on the vibe of each individual spot.
Fun Fact: Original cut featured a luxurious caramel pour over our waffle friend. Was nixed on account of untasteful references - I'll let you fill in the blanks.
Google Winter Olympics
Ask: Make a Google Home spot to run during the Olympics.
Catch: Don't mention the Olympics. Or medals. Or rings. Or anything relating to the Olympics.
Google Home "Getting Inspired"
After launching plain red cups in 2015, some people believed Starbucks was "waging war on Christmas." We released a teaser that reminded people of the controversy and drew curiosity around what was to come.
Some Youtubers had especially interesting commentary - and though the single VO spots didn’t actually get made, they are truly something.
Where some saw controversy, others saw a canvas. People started to draw on the cups. Starbucks used these drawings to create the first ever red cups created by fans, and we gave the cup designs meaning.