To launch a new campaign for Starbucks called 'Be Good To Each Other', we made something to celebrate all of the good that Starbucks does, and restore millenials' pride in carrying the white cup.
Apparently we made a lot of people cry. Happy tears.
Starbucks "Year of Good"
Frappuccino Happy Hour
Frappuccino has taken on a life of its own with millennials. To promote Happy Hour, we leveraged their social vernacular with bite-sized, gif-inspired frap content. Built to inspire sharing and stoke conversation, as if sent by their best friend.
Fun Fact: Original cut featured a luxurious caramel pour over our waffle friend. Was nixed on account of untasteful references - I'll let you fill in the blanks.
After launching plain red cups in 2015, some people believed Starbucks was "waging war on Christmas." Some saw controversy. Others saw a canvas. People started to draw on the cups. We used these drawings to create the first ever red cups created by fans.
Starbucks Red Cup Teaser
Starbucks Red Cups Launch Film
Starbucks Barista Craft
As part of the 'be good to each other' campaign, we interviewed over 40 baristas and made 12 films about real stories of baristas and customers are being good to each other in Starbucks stores every day.
We also worked with five different animators to create pieces around the products that we used within the films.
Here are some of my favorites.
Keeping Amy On Track
Cascara Latte by Claire
Flat White For Gail
Samsung Galaxy S6 Global Launch
Design work for Samsung Global to launch the GS6 and the new tagline, "Next is Now".
Samsung S6 | S6 Edge Design Film
Film that revealed GS6 at Mobile World Congress in Barcelona.
Tagline Typography and Lockup
Barnes & Noble
In the age of Hollywood blockbusters, the last remaining bookstore chain needs to reclaim stories.