Anna vaughan \ art director
54% of people believe there’s beer in Bud Light Seltzer. To correct that misperception, we leaned into a visual metaphor that juxtaposes flavorful, colorful, bubbly hard seltzer against a desert of brown, beer sameness.
Copywriter: Evan Barkoff
Creative Director: Mike Kelley
Director: Andrew Donoho
VFX: Prepost
Edit: Rick Russell
Color: Matt Osborne
54% of people believe there’s beer in Bud Light Seltzer. To correct that misperception, we leaned into a visual metaphor that juxtaposes flavorful, colorful, bubbly hard seltzer against a desert of brown, beer sameness.
Copywriter: Evan Barkoff
Creative Director: Mike Kelley
Director: Andrew Donoho
VFX: Prepost
Edit: Rick Russell
Color: Matt Osborne
Bud Light Seltzer - Truckin' Bubbles :60