Frappuccino Visual Expression 2016

Every year, the Starbucks Frappuccino brand develops a new visual expression to breathe life into their summer campaign.

I was able to lead the conceptual stage of this process, as well as steer the development of the expression and various print and digital pieces.

CONCEPTUAL DIRECTION
"trans"

PRINT

September 2015, we were inspired by the concept of trans - 
a cultural shift signifying transformation, transcendence
and forward progress.

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